"The Truth is in the Details"
Continuing our Focus on being a brand with premium looks for non premium pricing, this season is about attention to details. In the denim industry, now more then ever, details tend to be blown out of proportion, losing their luster very quickly. This season is about finding the truth in these details; making sure that our jeans do not lose that luster after one season as well as ensuring we follow our values and continue to find new innovations to perfect our products. But underneath it all we remain true to our belief that the most important detail is to respect our original premise of built in sustainability and tested evolution.
Chain Reaction - Front pocket bags feature an extra strong chain stitch and bottom bartack to stop splitting open
Show you Mettle - Rivets positioned on front pockets to strengthen high-stress seam junctions.
Wallet Retention - Extra fabric is added inside the back pocket to prevent your wallet from wearing through.
Splitting seams - Heavy duty chain stitch on outside seam to prevent side seams from splitting.